Think having professionally taken and produced photographs is just for magazines and performing arts organizations? Not necessarily hiring a professional photographer to take photos for your business marketing and public relations may be just the boost you need to kick start your marketing efforts…
A professional photographer has a lot to offer even a relatively small business. Having great, top-notch photos taken of merchandise, staff, your business location, etc. can be an incredibly valuable expense. Depending on your business, you may only need to hire a photographer periodically, and the photos can be used on your website, in your print advertising, for in-store or business promotions in-house, and for television and other public promotions. Digital photos taken in-house really can’t compare to the work that a professional can do.
When hiring a professional photographer, you’ll want to choose one who has experience doing “on location” photography, as opposed to those who are used to doing portraits. You’ll also need images that can be employed in a variety of format on the web, in print, etc. It will help if you get an idea of what you’ll be using the photo images for before contacting a photographer. This way, you can make the most efficient use of the photographer’s time which should, in turn, save you money and time within your business.
Having current photos of key staff can also be valuable you can use them for press releases, on the web, and in various promotions. Depending on the mission and culture of your business, you’ll need to decide whether you want images that are casual and “action-oriented” or images that are more formal. The photographer will be able to work with you to create photo images that best represent your business in the way you’d like.
Once you’ve contracted with a photographer, make sure you are ready and flexible when the photographer gets on site. This will also help you be efficient and get the most cost-effective service from the photographer.
When you get your photo images from the professional photographer, be sure to use them. You should have them on a cd so you can use them digitally and get copies or put them into various advertising and promotional materials. Actual images for your website and other promotions are almost a necessity in this day and age, and you’ll want to make the most of your efforts and expense!